Revenue overviewThis page explains how monetization supports the marketplace without taking over the comparison guidance.
The main point is simple: comparison clarity comes first, and revenue should only follow once the shopper understands why the next page is being recommended.
Lead principle: Comparison before retailer visits3 monetization principlesTrust-led disclosure model
How to use this pagePrimary pageRevenue transparencySee how the site earns revenue.
Best next stepCore comparison pagesThe best next step is usually back into the site's comparison-first shopping pages once the trust question is settled.
Coverage depth3 business-model guardrailsClear context for commission-based retailer links and future lead-generation pages without turning the page into a sales pitch.
Best alternate switchEditorial or disclosure pagesUse the editorial or disclosure pages for policy and transparency details before returning to the marketplace pages.